Why we collect personal information
Why do we collect your personal information? Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about. If you do not want BQE to keep you up to date with BQE news, software updates and the latest information on products and services go to http://www.bqe.com/optout and update your contact preferences.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when youre discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the BQE products you own, such as their registration numbers, and date of purchase; and information relating to a support or service issue. We collect information for market research purposes — such as your occupation and where you use your computer — to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.
If you use a bulletin board or chat room on a BQE website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. BQE is not responsible for the personally identifiable information you choose to submit in these forums.
When we disclose your information
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
BQE takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The BQE Online Store uses Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the BQE Online Store you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while its transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Internet Explorer.
Integrity of your personal information
BQE has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to correct the personal information you have provided.
Cookies and other technologies
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click-stream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users movements around the site and to gather demographic information about our user base as a whole. BQE will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on the BQE website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that were only sending messages that are of interest to our customers.
Our companywide commitment to your privacy
As we said, BQE takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to BQE employees and strictly enforce privacy safeguards within the company.
BQE abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. Youll find more information about the U.S. Department of Commerce Safe Harbor Program.
BQEs website has links to the sites of other companies. BQE is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
If you do not want BQE to keep you up to date with BQE news, software updates and the latest information on products and services go to http://www.bqe.com/optout and update your contact preferences.